What is the Cost of the Ideal Protein Diet?

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One of the first questions to come up whenever I’m discussing the Ideal Protein weight loss program with someone in our clinic is:

What does the Ideal Protein diet cost?

Many people are afraid they can’t afford it, but like most things in life, you have to weigh the costs versus the benefits. The Ideal Protein Weight Loss Program cost will typically replace a lot of the foods you are currently eating. Let’s break down the Ideal Protein diet plan costs, shall we?

What is the cost of the Ideal Protein Food?

Answer: During Phase 1 of the Ideal Protein diet, you’ll eat three Ideal Protein diet foods per day. These foods cover your breakfast, lunch and a snack. The Ideal Protein price for food is $130 per week for your meals and supplements. When you transition to Phase-2 which is the Stabilization phase, the cost will be reduced to $75 per week. Phase-3 the Maintenance phase has no weekly cost, but many of our dieters rely on some of the Ideal Protein snacks to keep them on track. Unlike 30-10 or other weight loss programs, we do not have contracts, so you can transition to the next phase any time.

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What do the Ideal Protein supplements cost?

Answer: Along with the Ideal Protein foods, you need to factor in the cost of Ideal Protein supplements. These are essential micronutrition replacements and are included in the weekly cost of the program. The vitamins include Multi-Vitamin, Calcium-Magnesium, Potassium, and Omega.

What other food costs besides Ideal Protein do I eat?

Answer: Lunch and dinner both include 2 cups of vegetables (4 cups per day) plus we recommend some lettuce for salads. Dinners also include 4-6 ounces of lean protein. Here is detailed information on what foods you eat on Phase-1. So you will need to buy 28-42 ounces of meat per week plus approximately 28 cups of vegetables.

Is the Cost of Ideal Protein Affordable?

Answer: Ideal Protein should not cost you very much more than what you are paying right now for food! In many cases, our dieters report to us that they SAVE money while on the diet. We’ve taken the time to outline some common food expenses that you will not have on Ideal Protein. By looking at your habits, you can know fairly quickly if Ideal Protein fits your budget. And remember, you are WORTH IT!

  • The Ideal Protein Price vs. My Morning Latte

Before I started the Ideal Protein diet protocol, I used to stop by Starbucks at least three to four times per week. I would get a grande, non-fat, caramel macchiato and a breakfast sandwich, usually the Bacon Artisan Breakfast Sandwich. I was buying non-fat, because, you know, I was trying to be healthy. My coffee was costing me $5 each time I went, and when I added the sandwich was $9. That’s roughly the cost of TWO Ideal Protein meals! CHOICE: Two Ideal Protein meals or my morning breakfast habit, which was costing me approximately $25 to $30 per week? (Yes, you can still have coffee on Ideal Protein Protocol!)

  • The Ideal Protein Price vs. Pizza Delivery

It occurred to me the other day that I haven’t ordered pizza in a long, long time. Before I started the Ideal Protein diet, I used to order pizza to be delivered to my house about once per week, and I wouldn’t just get the pizza. Oh no. I had to use the coupon for the free order of cheese sticks, a 2-liter of Coke, and, sometimes, a dessert The total, with tip, was usually right in the $45 range. Now, maybe pizza’s not your thing, but I bet you have some meal that’s your go-to on days when you come home from work feeling too tired to cook. What does it cost you? It doesn’t matter whether you’re ordering in or going out for pizza, Chinese food, or Thai curries, there are costs associated with that meal. How much does that meal cost you financially? How much is it costing you physically? CHOICE: Pizza, or $45 toward a week of Ideal Protein food.

  • The Ideal Protein Price vs. Happy Hour

Ok, I know. Giving up Happy Hour may be where some people draw the line, but you cannot drink when you’re on the Ideal Protein program. You can still go socialize with your friends after work, but you’ll be drinking sparkling water with a twist of lime. If you’re ordering house liquor, Happy Hour cocktails run about $5-$7 each. Head to a popular, upscale establishment, and they can be as much as $15 a pop. Once you’re at the bar, what are the chances that you’ll have just one? That’s what I thought. Let’s say you have two. If you go out one night per week, that’s about $30. Bars rarely charge you for water. Eliminate any alcohol you drink throughout the week, and you’ve just found another $30 to put towards the cost of the Ideal Protein Diet. CHOICE: Drinks at the Bar or $30 toward a week of Ideal Protein? As you can see, simply by eliminating or modifying some of your current food choices, the cost of the Ideal Protein diet becomes affordable. You get the idea. Since many people ask about the types of food they are able to eat, be sure to see our delicious ideal protein recipes.

How to make Chimichurri Sauce

Overall Ideal Protein Weight Loss Program Cost

Phase 1

Phase One of Ideal Protein is where the Ideal Weight Loss Program costs the most. This is the phase where you will lose all of the weight. There is a $399 fee to get started on the program, which includes your initial consultation, full-body composition analysis, full-body measurements, 25 Ideal Protein meals, all of the supplements, and Ideal Protein blender bottle, 2 oz. Real Salt sea salt shaker and reusable eco-friendly IP tote bag. The ongoing food cost is then a fixed price of $130 per week.

Phase 2

Phase Two or the Stabilization phase of the Ideal Protein Weight Loss Program costs $75 per week. This phase lasts 4-8 weeks depending on how much weight you needed to lose.

Phase 3

Finally, Phase-3 the Maintenance phase, has no weekly cost, but many of our dieters rely on some of the Ideal Protein snacks to keep them on track. Questions? If you still have questions about the Ideal Protein Diet Plan cost, give us a call 425-791-2712  or email us at and make an appointment to get your questions answered. We’d love to help you take those pounds off. If you live outside our service area – please check the Ideal Protein website for a clinic near you.

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45 comments on “What is the Cost of the Ideal Protein Diet?”
  1. Holly Pete

    Hi Tammy,

    I would REALLY love to do this diet, but I am currently breastfeeding and I am concerned that it could tank my supply. I already struggle to maintain the supply that I have managed to build up to this point. Any thoughts or advice?

    Reply
    1. Tammy Benner

      Holly – You CANNOT do Ideal Protein while breastfeeding! It’s not safe. Jump back on plan when you’re finished.

      Congratulations on the Baby and Good Luck!

      Tammy

      Reply
  2. Elizabeth Fowler

    My cardiologist has me on limited fluid consumption daily due to heart failure. Most diets require/suggest drinking half your weight in ounces of water daily. I can’t do that. Will this be a beneficial program for me if I can handle the cost. Currently I don’t spend $100 / week for groceries.
    I am 76 years young.

    Reply
    1. Tammy Benner

      Elizabeth,

      You need 64oz of water for the program, not half your body weight. Your cardiologist will love your results on this program!

      Good luck!

      Tammy

      Reply
  3. Tammy Benner

    Greg,

    No – you must eat 4 cups of select vegetables per day. You can blend your vegetables in a smoothie, but for long term health we recommend you doing all in your power to get vegetables into your diet.

    Sincerely,

    Tammy

    Reply
  4. ann marie nardone

    Does insurance cover any of this

    Reply
    1. Tammy Benner

      Ann Marie,

      Because we are meal replacement, insurance won’t cover it. However, most of my dieters find that the program doesn’t cost them any more than what they’re spending on food today. The video on this post can help you establish your budget. Good luck!
      Tammy

      Reply
  5. ann marie nardone

    Do you have to take the supplements I am extremely sensitive to any vitamins minerals etc

    Reply
    1. Tammy Benner

      Ann Marie,

      The supplements are ESSENTIAL MICRONUTRITIONAL REQUIREMENTS …doing the diet without them is not healthy! I would take your vitamins with a meal to avoid tummy upset, but you MUST take them!

      Tammy

      Reply
      1. Andrea

        My question as well- do your vitamins contain folic acid? I have an MTHFR gene mutation and cannot have folic acid, must be methylated.

        Reply
        1. Tammy Benner

          Andrea,
          Our team of doctors suggests you use your own Multi-Vitamin that has no folic acid. The rest of the supplements should be fine.

          Good luck!

          Tammy

          Reply
  6. kimberly lehman

    I have afib and I am on medication, not a lot of meds but a heart, high blood pressure and a water pill. Also I am a vegetarian, can I do this diet?

    Reply
    1. Tammy Benner

      Kimberly,

      Your clinic should get permission from your doctor for your health issues. Many afib clients are on Warfarin, and on IP you increase your green veggie intake which can impact the effect of Warfarin, so your doctor needs to be in the loop! My father-in-law has a-fib and lost 117lbs with me. His doctor was THRILLED! He got off of all but a very small dose of his BP meds!!!

      I serve quite a few vegetarian dieters. They eat a lot of tofu, eggs, and extra Ideal Protein foods to ensure they get enough protein.

      You deserve to feel better – you can do this!

      Tammy

      Reply
  7. Elena Guadalupe Estrada

    Is this program covered by some insurance or is this out of pocket only?

    Reply
    1. Tammy Benner

      Elena,
      Because we are meal replacement, insurance won’t cover it. However, most of my dieters find that the program doesn’t cost them any more than what they’re spending on food today. The video on this post can help you establish your budget. Good luck!

      Tammy

      Reply
  8. Heather

    Hello,

    Is there a payment plan for the initial start-up costs? I keep wanting to try this plan, but the upfront cost keeps delaying me. Also, do you have to do all 3 phases? I am only looking to lose around 30lbs. Would this program not be the best for my situation? Thank you.

    Reply
    1. Tammy Benner

      Heather,
      My clinic doesn’t have a payment plan for the upfront costs. All 3 phases are required. We think Ideal Protein is the best way to lose weight because it targets fat loss. We also think you’re worth the investment.

      You deserve it!

      Tammy

      Reply
  9. Kate

    If I start the program at one clinic, may I transfer to another clinic without repaying the upfront fee?

    Reply
    1. Tammy Benner

      Kate,

      This is a clinic decision, so you’ll have to call the transfer clinic and see what they’re policy is.

      Tammy

      Reply
  10. Yvonne

    I have Crohn’s disease and my diet is limited. I generally do not eat food which contains milk, wheat or sugar. Would I still be able to follow this diet?

    Reply
    1. Tammy Benner

      Yvonne,

      I think you could do well with the diet, but I would definitely get approval from your doctor. We communicate with our patients’ physicians, and haven’t had a doctor deny a Chron’s patient yet.

      Chron’s is an inflammatory disease, and Ideal Protein is an anti-inflammatory diet. We recommend that our clients use enzymes to counteract any symptoms that may arise the first two weeks on the diet.

      Good luck!

      Tammy

      Reply
  11. April

    I have thought about trying this for a while. But the price is a big concern. Is there a payment plan after initial payment to join. Also I take a lot of steroids due to major surgery 7 years ago. This causes me problems with eating sweets can you help there. Thanks for your time

    Reply
    1. Tammy Benner

      April, The payment is weekly for the food, so the money comes out of your food budget. There are a lot of “sweet” choices which should make the weight loss journey (with your steroids) much easier. Have you looked at the video on the site to see how to budget for the plan? Tammy

      Reply
  12. Jill

    Hi. I am currently on the Phase 1 portion and have lost 61 lbs. Started at 200 lbs. With high blood pressure. In consultation with my health care provider I am now on a much lower dosage. My blood pressure is in the optimal range. I’m also not prediabetic anymore. I figured out that each pound lost cost $70 cdn. I feel much younger than my 63 years, a new woman essentially. Down from size 18 to 8. Love the compliments too! I say to everyone, “go for it”.

    Reply
  13. Debbie

    This program sounds a lot like Jenny Craig or nutri system. What is the difference? Just price wise items??

    Reply
    1. Tammy Benner

      Debbie,

      Here is a video that explains the science behind the protocol and the difference between Ideal Protein and other diets.

      https://www.youtube.com/watch?v=L7LeplHUDNc

      Tammy

      Reply
  14. Terry

    There is a pharmacy close to me that sells ideal protein can I go an just buy the products. Or do I have to sign up. Thanks

    Reply
    1. Tammy Benner

      Terry,

      Our policy requires sign-up. As far as that pharmacy is concerned, I’m not sure. We’re an independent clinic here in Western Washington, so we can’t confirm what other locations do. Sorry we couldn’t be of more help!

      Reply
    2. Robin

      I am not a vegetable eater – can I drink V8 as an alternative?

      Reply
      1. Tammy Benner

        Robin,

        No commercial vegetable juice allowed. You could blend up 4 cups of spinach in the premade chocolate drink – I blindfolded my son, and he drank it and didn’t even notice the spinach!

        I will say this – you’re best bet for long term success is to learn how to eat veggies! Red/Yellow/Orange peppers are sweet – so I’d try chopping those up to start. Jicama with cinnamon is like eating an apple…..

        If you can live with liquid veggies long term – a green smoothie may be your answer forever to get them in.

        Good Luck!

        Tammy

        Reply
  15. Natalie

    I am interested in signing up for your diet plan, but I would like to know if your diet would be good for vegetarians?

    Reply
    1. Tammy Benner

      Natalie, As long as you aren’t Vegan, this diet would be great for you! Tammy

      Reply
  16. Cynthia Sallis

    My sister did Ideal Protein she lost 87 lbs and she looks and feels fantastic. I am seriously considering getting started. Cost is a huge factor so I would like to talk with someone so i can figure if it is something I’m able to do.

    Reply
    1. Corrine Beauvais

      I did the IP program and lost quite a bit of weight. I have now but on about 20 pounds that I want to take off again. My original place closed. Can I buy products from you?

      Reply
      1. Tammy Benner

        Of course you can! Come on in.

        Reply
  17. Linda

    I am diabetic. I could lose weight but am more interested in getting protein. Is this program for me?

    Reply
    1. Tammy Benner

      Linda,
      If you are a Type-2 diabetic this program can definitely help you, and yes it can help you get regular doses of protein in your system throughout the day. This in addition to Ideal Protein being low carb helps our diabetes learn to address the disease as much as possible with food. Feel free to call me with specific questions. Thanks! Tammy

      Reply
  18. Deb

    What is the charges that the clinic i contact about auto pay and a web page i dont want to do that

    Reply
    1. Tammy Benner

      Deb, You should have an IN PERSON appointment every week with your clinic where you pick up food. Prices vary across clinics. We charge $399 to start (this includes 1 week of food and 1 month of supplements). After that the weekly food cost with us is $100. Hope that helps! Tammy

      Reply
  19. Sandra

    What happens after phase 3? And what is the cost after phase 3?

    Reply
    1. Tammy Benner

      Sandra,
      In most clinics you go into Phase 4 which is the lifetime maintenance phase. Typically there is no cost – unless you like some of the snack foods and want to give yourself a guilt free treat.

      Some clinics, including ours offer an optional Stabilization Phase. It’s Phase 4, but you stay with your coach for a whole year. It includes 17 visits, and we help you with menu planning and what you need to do to maintain your weight loss. We charge $249 for that service….you can break it up weekly for the first 6-8 weeks…because in that initial period we still see you weekly. Then over time we increase the time in between appointments to see how you do on your own. If we can keep the weight off of our dieters for a whole year, it shows that they have a much higher chance of KEEPING the weight off.

      Hope that helps.

      Tammy

      Reply
  20. What foods do you have to go to the grocery store & buy???

    Reply
    1. Tammy Benner

      Sharon,

      You buy protein and vegetables. You will need enough meat or eggs to have an 8oz serving per day, and enough veggies to have 4 cups per day. You’ll also need olive or grapeseed oil, and spices.

      Hope that helps!

      Tammy

      Reply
  21. Anne Rogerson

    A friend recommended this program and I am interested in learning more. She said the initial fee is about $250 and then you buy food. She also said she weighs in and has a brief meeting with a counselor once a week. Are there appointments available after work hours? Thanks. Anne

    Reply
    1. Tammy Benner

      Anne, Thanks for commenting. Prices vary across clinics. We charge $399 to start. That breaks down like this $135 for the first week of food, $98 for vitamins, and $166 for lifetime coaching on phases 1-3. Ongoing food costs are approximately $100 per week, and you purchase vitamins every month. Tammy

      Reply
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